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October 15, 2019

Posted By Dave

A decent website is a core of a web-centric store like ours. Back in the early days, I hand-coded HTML (yeah, go back to waybackmachine to admire that work), and what you got is what you got. Since then, we rebuilt through 3 more iterations of totally refactored hand-coded platforms, and then 2 aborted attempts as re-releases on Magento and then WordPress/Woocommerce. Those last two attempts cost us the ball-park of a really really nice Tesla with nothing much to show for it, with a devastating website hack in-between to kick us in the nether-regions. Many expensive and painful lessons were learned in this process.

Since then, we’ve released unsatisfactory consultants, brought the development management in-house, and piece-mealed specific development aspects to consultants with MUCH better results. It’s come at the cost of letting our internal R&D coast for the better part of a year while we focus our top-talent on getting the website reworked, but its something that needed to be done.

We are about to re-release on a WordPress/Woocommerce platform, with some new features added, and some others removed. We’ll be staging out further enhancements as we get comfortable with the platform, and hope you’ll continue being good customers of





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