It's a microcontroller kit. It's a 3 watt RGB LED kit. Put into a blender with an appropriate amount of solder and love, it turns into a microcontrolled Northern Lights RGB Bundle! This little guy can produce greens, violets, and teals that make you feel like you're north of the 49th parallel.
For true DIY, hack the included cassette mechanism into a solar-powered device using the high performance Miller Solarengine which converts light into impressive bursts of energy! High performance, SCC3733-MSE version.